Mike Dillard is a pioneer in the field of promoting network marketing online. His most famous course is a book called Magnetic Sponsoring. The premise behind Magnetic Sponsoring is that people follow YOU as opposed to your company. Therefore, you should promote YOURSELF first in everything that you do.

He has some very valid points. A lot of what he says has however been taken way out of context. Mike is a genius at using the internet to generate leads and showing others how to do the same. However, a lot of marketers think that this means they no longer have to use the phone to market. This is completely false! In later interviews, Mike does correct himself and says that the phone is and should be a useful tool in network marketing. Unfortunately, too many people want the easy way out and won’t follow his advice.

Mike also promotes a new strategy called GPT or Get Paid Today. It basically says that traditional MLM is dead and you should instead do the Aussie 2 Ups. He fails to mention that the Aussie 2 Up type companies are very expensive, have caused more lawsuits than anyone and are constantly under FTC investigation. So, why would you want to join a company like that?? Look, if you don’t like MLM, that’s fine. Go do affiliate marketing instead.

Still, overall Mike gives some great advice and Magnetic Sponsoring should be in the toolchest of any serious network marketer.

Overall Rating
• 4.0 from 5